Deadline: 25 February 2017
Open to: journalists from Azerbaijan, Armenia, and Georgia
Scholarship : course fees and international travel costs. During the attendance phases in Tbilisi, the participants will be housed in hotels at the expense of the Interlink Academy, and receive an adequate daily allowance for meals.
In order to maximize the impact of their stories, journalists increasingly have to promote their own work. Social media are important tools to do this. In this intensive program, journalists from regional media in Armenia, Azerbaijan, and Georgia learn how to develop their own social media strategy and optimize headlines, videos, photos, and text for more efficiency. Apply now!
Journalists very often produce strong stories for regional media which are relevant to people beyond their traditional audience. The challenge is to spread these strong stories and to make them available to people in other parts of the country or even abroad.
Social Media are vital tools for this. In this course, regional journalists from the Caucasus learn how to develop a social media strategy for promoting their stories and creating their own brand on social networks and beyond. The course consists of two attendance phases in Tbilisi/Georgia and an e-learning phase in between.
- How to identify and find new audiences
- How to identify the social media network that is best for you
- How to create your own brand
- How to optimize your headlines, videos, photos, and texts in regard to click and share numbers
- How to develop and implement a social media strategy for your publisher/broadcaster and for yourself
Attendance and E-Learning
“Digital Journalism 2017: How to Promote Your Stories on Social Media” is a blended-learning program. It consists of three stages: two intensive attendance phases, one at the start and one at the end of the course, in Tbilisi/Georgia, and one two-month-long e-learning phase in between.
During their study stay in Tbilisi, the participants will acquire new journalistic skills in a curriculum consisting of lectures, practical group work, and discussions. In addition to the continuous support through the teaching staff, the program will be complemented by virtual lectures – so-called webinars – with international internet experts.
- 10 April to 14 April: Attendance phase 1 in Tbilisi (Stage 1)
- 17 April to 2 June: E-learning phase – Participants study and work in their home countries via Interlink’s e-learning platform (Stage 2)
- 5 June to 7 June: Attendance phase 2 in Tbilisi (Stage 3)
Courses at the Interlink Academy are run by highly specialized lecturers and trainers from Germany and abroad who have considerable experience with international study groups. Great attention is paid to the journalistic expertise of lecturers as well as their experience as educators.